· International Marketing. Words | 14 Pages. A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its · In this paper, the international marketing strategy of Walt Disney will be analyzed. The analysis will focus on aspects of international marketing, such as pricing, product adaptation, brand management, and marketing communication · The marketing principles and concepts are universally applicable then why International marketing is considered complex and diverse. International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit
Preparing an International Marketing Plan - Words | Research Paper Example
International marketing is an opportunity to meet the needs international marketing essay people in different countries, international marketing essay. Being the basis of the marketing, which denotes the needs and desires of customers, identifies the methods aimed at satisfying those needs and meets the organizational objectives, the international marketing performs the same actions, but on the global arena.
Chevy Camaro made in Oshawa, Canada is chosen as a product which is going to be exported to the USA for selling. We are going to consider the main marketing strategies which include product description, price and place peculiarities, and promotion specifics of the product along with other aspects which should be covered while creating an international marketing plan. It is important to note that Chevy Camaro is the most expensive car in the family, and at the same time the most comfortable and best in use.
Keeping in mind that we are going to sell the models produced in other years, income level of the consumers may vary. Moreover, the target market of the international marketing essay is absolutely different, both men and women of different age may be our customers.
The citizens of the USA are going to see our product. Chevrolet is a recognizable brand and Chevy Camaro is a family which has been produces since up to now. Cost leadership also influences the international marketing we are going to lead, international marketing essay. We are going to focus on customization, as our clients can choose the options they want to have in their cars and build their personal variants of Chevy Camaro Chevrolet Camaro.
Considering the product adaptation to the American needs, it is important to understand that no specific changes are going to be made. Being produced in Canada, the instructions are written in English, the main laws are met, so the product is ready to the consumption. In addition, international marketing essay, having a customization marketing strategy, the American citizens have an opportunity to adjust the product qualities to their needs by means of choosing the items they need.
The variety of different models should be also taken into account. The customers have an opportunity to choose the cars of the previous years of production. The price is going to be higher in the USA than in Canada due to a number of different reasons. Still, the built your car option makes it possible to eliminate the warehousing costs. International marketing essay insurance and bank fees are already included in the price.
Mass media remains the best promotion means. Still, the raise of the Internet users creates an opportunity for different kinds of ads. The Internet advertising, email newsletters, and mobile marketing strategies may be used for product promotion. The social media network should be used as a means of promotion. For example, it is possible to create an account on Facebook with the detailed information about dealers and options each customer in the USA has. Being international marketing essay in Canada, the cars should be delivered to the USA dealers.
The customization principle of work does not exclude the presence of Chevy Camaro models in the country. The train transportation of the Canadian product to the USA is the best choice when too many cars should be delivered. Still, if time is crucial and the cars should international marketing essay delivered fast, international marketing essay, the auto transportation should be used. The train should deliver the cars to the central office of Chevrolet dealers and then the cars should be conveyed to the city dealers.
In conclusion, it should be stated that Chevy Camaro is a product which can be successfully sold in the USA. The brand name plays important role, and the price which is going to be put on the cars is suitable for consumers, international marketing essay.
The company should use appropriate promotional strategies and implement the marketing strategies which are going to attract the consumers. The correct choice of the product, place, promotion and price are the main factors which influence the sales rate. We have chosen the USA which is ready to buy Canadian cars by the price the states and via the promotion it applies.
The company has a high experience in the international marketing, so, we do not expect many problems. Moreover, the perfectly chosen place, affordable prices, high-quality product and professional promotion are the guarantees of successful results.
Chevrolet Camaro International marketing essay, Isobel and Robin Lowe. International marketing strategy: Analysis, development and implementation. London: Cengage Learning EMEA. Need a custom Research Paper sample written from scratch by professional specifically for you? certified writers online. Select a citation style:. Preparing an International Marketing Plan, international marketing essay. Table of Contents. Introduction Marketing Strategy Product Price Promotion Place Conclusion Works Cited.
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Introduction to International Marketing
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This is called International marketing. As suggested by Doole and Lowe (), “At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.” · In this paper, the international marketing strategy of Walt Disney will be analyzed. The analysis will focus on aspects of international marketing, such as pricing, product adaptation, brand management, and marketing communication · The marketing principles and concepts are universally applicable then why International marketing is considered complex and diverse. International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit
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